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KATIE
GERMAIN
I like to tell stories.
ABOUT
WHAT I DO
I believe in big picture storytelling. I listen, ask questions, and listen some more. I develop high-level marketing strategies, and I also proofread copy. I believe in quality and consistency from conception to completion.
WHERE I DO IT
I believe in doing meaningful work for institutions that are trying to make the world a better place. I understand marketing and communications in the higher education, independent school, and nonprofit markets.
HOW I DO IT
I believe in strategy and data-based decisions. I hire smart people and help them to be successful. I compromise; I hold my ground. I am always learning, and there is always more to learn. I believe in collaboration, hard work, and having fun.
PORTFOLIO
Here's some stuff I've done. I've done other stuff, too.
 1 in 500,000I led the creation of a video celebrating the Rutgers University Alumni Association hitting the milestone of 500,000 living alumni. |  Peddie Strategic Communications PlanI developed a comprehensive school-wide plan for growth through communications for Peddie School. |  R Game Day (and more)I developed marketing and messaging strategies and tactical plans for signature events and initiatives at Rutgers, including R Game Day (tailgate series), Alumni Weekend, the Hall of Distinguished Alumni Awards Gala, and more. |
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 Scarlet ForeverI led branding sessions with key stakeholders and determined a brand ideal and tagline for the Rutgers University Alumni Association. The brand was successfully implemented across multiple platforms and continued through the 250th celebration of the university. |  Admission BrochuresI led the creation of a series of brochures, videos, emails, and web pages to supplement the newly rebranded Peddie School view book. |  Peddie ChronicleI oversaw the production of Peddie Chronicle and edited, proofread, and approved all copy. |
 Scarlet CouncilStudents today, scarlet forever. I created a five-year branding plan and messaging strategy to launch and promote a new Rutgers University Alumni Association student group. |  No Place Like HomeI wrote original content for Rutgers Magazine, including a piece on the establishment of a new alumni house at Rutgers University-Camden. |  Every Memory Has a Henry.I developed a concept and messaging strategy to market the Rutgers planned giving program. |
 Brew for YouI wrote original content for Rutgers Magazine, including a piece on alumni who launched an online craft beer community in Philadelphia. |  Rutgers MagazineI created the editorial lineup for the Alumni Notes section of Rutgers Magazine. I wrote, curated, and edited all content. |  Ralumni.comI managed all content on the Ralumni.com website and oversaw the broadcast email system for the Rutgers University Alumni Association. |
 Rabbit SeasonMy short story Rabbit Season received an honorable mention in the Glimmer Train Emerging Writer Contest and the Carve Fiction Contest in 2014. |
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